Forbes Family Group today successfully closed an investment into ‘Foxberry Boys’, contemporary ready-to-wear brand
Established in 2008 Foxberry Boys has gained a solid following and significant attention for their stand out, edgy designs that often lean on political moments and movements. Notoriety and momentum were gained when a number of celebrities and well known influencers began adopted some of the brands iconic designs such as the limited edition Barack Obama t-shirts and contemporary headwear.
Bobby George, Creative Director, Founder and CEO of Foxberry – “As long as I can remember I always wanted to be a designer as far back to when I was child. I have always wanted to share my love for fashion with the world and I feel privileged to have done so far and work with so many amazing people. With this investment we can rebrand and re-energise the business focusing on high quality fabric, designs and production, whilst maintaining our eye for iconic stand out seasonal pieces underpinned by our core classics”
“FFG have known Bobby for 30 years and always admired his eye for style and have been a fan of the Foxberry Boys journey” said Dave McQueen, Board Member FFG. “Over the years we have all seen many European brands capture huge incomes from the type of clothes that Foxberry Boys routinely designs and sells. There is no reason that with sound investment, continued great design and a carefully created go to market plan that Foxberry Boys cannot develop into a strong brand in its own right over the next few years. The ready-to-wear market for the modern day consumer is huge and we want our share of that space”.
Priority number one for Foxberry Boys and FFG is a deep and significant rebrand as well as the launch of their ‘New Collection’ which has been in development for some time.